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Marketing with ezines
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clearpath Technology
Search Engine Optimization company based in New Delhi, India. Private Label SEO Service for hundreds of agencies based in USA, UK, Australia, Amsterdam, Canada, and other countries. Dedicated 24 Hours Support.  
By clearpath Technology
Published on 01/15/2011
 
For instance, if a company is promoting a gaming website, it won’t get much positive response from an ad in a travel eZine.

Marketing with ezines
Next to newsletters, eZines are considered to be the cheapest and most effective avenue for online advertising. Basically, an eZine is an electronic magazine. Like editors of a printed publication, eZines creators sell advertising space. Other than the cost of the ad space, eZine ads are free and easy to create - and marketers can reach thousands of readers instantly!

For the best results, eZine advertisers should only purchase space in eZines that relate to their industry, product, or service. For instance, if a company is promoting a gaming website, it won’t get much positive response from an ad in a travel eZine. To get started, create a list of potential eZines and start researching ad placement, cost, and availability.

Please be aware: Do not advertise with eZines that have purchased their subscriber lists. Marketers do not want to associate with any companies that spam. A reputable eZine will have a double opt-in subscriber list.

Submitting an ad for publication is a cinch. There will be a link for advertisers to direct them to an advertising form. Costs vary, but marketers should avoid paying more than $20 per 1,000 subscribers. A savvy shopper may be able to find rates as low as $10 per 1,000 subscribers, and some editors will give advertisers one free ad if they subscribe to the eZine.

Clearpath Technology is owned and managed by a team of experienced search engine optimizers, internet marketing experts, web developers and designers. Clearpath Technology provide the best Internet marketing services found anywhere and we build reliable, innovative software to complement your marketing and business initiatives. Clearpath Technology is a SEO firm based out in New Delhi, India.