The escalating competition and advanced technology has made the marketers crave for efficiency and proficiency in all sorts of work processes. Computer technology has given a tremendous boost to the way organizations ever worked. It has introduced various applications that can facilitate the pace as well as the productivity of the organizations. Word document is one of such applications to make the task of the user easier. This application has undergone continuous revisions to come up with the latest versions of 2007 and 2008. The latest versions enable a user to deliver efficient and effective output in an organization. Word application offers flexible and modified features that enable a user to work with agility and proficiency. A Word document unfolds various types of layouts and templates to select. You can also personalize these page layouts and templates. There is a feature to add visual effects to the layouts and templates. One can make extensive use of graphics, images, tables and columns. You can insert the graphics, tables and columns provided to you and personalize them. A person can also change the color or other visual effects of the tables and images. You can enter the data and present the information in a pictorial format. The presentation of the facts in the form of images and pictures enable an onlooker to grasp and retain the information easily. Pictorial details leave a visual impact on the mind of a viewer. With the use of ‘Page Color’ attribute, you can color the whole document in a variety of shades. This makes the text more visually appealing. One can also insert hyperlinks, footnotes and headers in the text. Footnotes and hyperlinks provide additional information to a reader. You can insert captions as well as citation. A user can also insert index in the word application. The conversion ability enables a user to convert Word application to any other application and can create the Word out of any application. For instance, you can convert Word to PDF and then PDF to Word conveniently. The effective use of a Word application also enables a user to enhance the speed and efficiency to accomplish any task. You can prepare memos, newsletters, business letters, proposals, contracts and much more.