In the era of globalization, many marketers are venturing into varied fields of business. The advancement of technology has made entrepreneurs to reach out to the prospective customers expediently. This has intensified competition in different businesses. Information technology has brought many changes in the way people manage and present information. Computer technology has introduced many types of applications. Word document is one of the modified applications that people use in all sorts of businesses. It enables a user to perform any type of task in a convenient way. The features of this application make a user more flexible and compatible to deliver the best results. One can use Word application for preparing memos, newsletters, press releases, agreements, proposals and much more. The application unravels different types of font types, font sizes and font colors to choose. These fonts help a user to personalize the text as per the requirement. You can also make efficient use of page layouts and templates. This customizes the document to suit the user’s needs and desires. One can also insert graphics and charts in a document. The charts as well as graphics are deployed in the presentations and projects. A person can present a data in a pictorial form. This enables a viewer to grasp the information efficiently. A person is able to retain the information for a longer time. It also helps an onlooker to grasp the meaning of the message conveniently. The images and graphics have the potential to make a document visually appealing. A Word application also supports hyperlinks in the document. These hyperlinks provide a reader with more knowledge on any subject. One can insert and mark citation. A user can also use captions, footnotes and headers in the text. You can also save a Word document in many formats like .doc, .rtf and .txt. The conversion ability enables a user to convert Word to Excel or PDF and then back to Excel or PDF to Word. One can do the conversion of a document smoothly and easily. These advantageous features of a Word application enable a user to become more flexible while delivering the output to meet the industry requirements.