Email marketing is powerful method to send the marketer’s message across potential customers. It is an effective and affordable means that helps the marketer to connect with the customers. Marketing through mails can also take the marketers to the customers across the geographical boundaries. This widens the customer base of the organization. It enables the marketer to generate more profits. Communication with customers becomes easy and convenient. The marketers are able to directly interact with the customers. An entrepreneur can also measure the effectiveness of the email campaign. The advantageous uses of electronic mail marketing generate maximum revenue for the organization.

Benefits of Electronic Mail Marketing:

With the use of electronic mail promotion entrepreneur can elicit immediate response from the customers. It provides the advertiser with a complete record of the conversation between himself and the customer. You can analyze the response of the customers. The analysis of the conversation enables the marketer to take rigorous steps to create positive

and everlasting impression on the customer’s mind. In other words, a marketer can retain the existing customer. He can encourage customer loyalty among the present customers. You can also reach out to new customers through mail marketing. The emails can take you to the customers across physical boundaries. You can explore new markets and fresh customers for the organization. This form of promotion enables the marketer to reach out to the targeted customers. This is feasible with the use of ‘opt-in list’. An ‘opt-in list’ carries the list of names and email addresses of all those customers who have shown interest in receiving the mails of specific interest. In direct mail marketing, the marketer sends mails to the customers through printed mails. This involves cost, time and energy on the part of the entrepreneur. One requires employing the workforce for sending the mails to the customers. The printed mails involve printing costs. The marketer has to wait for the customer’s response for days and weeks. One does not get stuck up in such situations when using electronic mail marketing. It is the most cost-effective and useful method.