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Different types of online banners
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Daniel Hopper
Daniel is an open minded personality, fun oriented, likes to hang out with friends, joyful person. He is associated with Banner Designer Pro for last 5 years and loves blogging and writing about creating banners with perfect banner software and flash banner maker
By Daniel Hopper
Published on 03/26/2010
 
Online banners are used to promote the business of a company over the Internet. It is one of the most effective advertising means through which a marketer can promote the website of an organization. A business owner has created and used different types of online banners for cost-effective and fruitful marketing purposes.

Different types of online banners
Online banners are used to promote the business of a company over the Internet. It is one of the most effective advertising means through which a marketer can promote the website of an organization. A business owner has created and used different types of online banners for cost-effective and fruitful marketing purposes. Appropriate use of these online advertisements enables a marketer to spread brand awareness among the Internet users. They boost the sales of the organization by marketing the goods and services by alluring maximum customers.

Different kinds of Online Banners:

Floating Ads: These advertisements appear when you open up a webpage. The ads float over the page for a few seconds. The minimum duration of time is from five to thirty seconds on the web page. However, the disadvantage is that they obscure a reader’s view of the page. But the benefit is that they instantly grab a reader’s attention. They can be animated or you can incorporate audio and video content.

Interstitial Ads: These are the ones that appear in between the web pages requested by the user. They can contain streaming media or large graphics.

Pop-Ups: The Pop-Ups are the ones that automatically open up when a user requests a specific web page. They are used less as they often hinder a reader from viewing the contents.

Contextual Ads: are those that appear as still promotions on any side of the web page. These online promotions appear on other websites which have content similar to that of the content of an advertisement. They are popularly used by the entrepreneurs as they do not obstruct the reader from viewing the content of the web page. These promotions are placed on the top of the page or anywhere at the bottom. They are also instrumental in alluring maximum potential web visitors towards the company’s site.

Unicast: These are basically a TV commercial that runs in the browser window and last from ten to thirty seconds. The advantage is that they have a tendency to create a deep visual impact on the web visitor. A person can create such a promotion by using enriched or high quality audio or video content.

Aforementioned are few of the ads used for effective online promotion. For creating attractive & unique banners there are many banner maker tools available.