One of the first pieces of information that you will find in any email marketing knowledge base is the CAN SPAM act This act was a response to the rampant practice of spamming that was numbering billions of mails daily all over the world

By the time you read this article, all the spam filters in the world have just gotten that much smarter on how to anticipate spam Spam is a tricky business

One of the biggest worries for any online marketer is to have one’s time and effort go down the drain when spam filters classify the marketing material sent as spam Trying to beat a filter is not an easy task because these filters use complicated mathematics to try and learn for themselves what is spam and what is not