Robert is a Senior Marketing Executive leading business initiatives throughout the last 25 years. Specializing in assisting small and medium sized businesses, his motivations are towards growth and extracting the most value from marketing initiatives. Having spent millions of dollars in nearly every aspect of marketing, he’s been a part of the evolution of marketing and the role the internet plays in that realm. Robert understands that small and medium sized businesses are inundated with advertising opportunities, many of which provide very little value or return on investment. He advocates simplification of efforts understanding that the world has changed your marketing efforts need to as well or your business won’t survive.