Members of online communities need to feel valued and listened to if the community is to be a success. However, it is important never to lose sight of the fact that you are still the boss and are responsible for making the final decisions.

Working to the old cliche of quality over quantity is fine, but as a blogger you will find that some readers expect quality and quantity in the same quantities. It can therefore be difficult to determine just how long to make your blog posts in order to keep your readers happy.

It is a fact that visitors to your website are increasingly looking for community features. If you do not satisfy these wants and needs, you will find it hard to keep up with competitors who are more pro-active and community focused.

Controversy can breathe life into online communities, however they can also create arguments and result in an abusive atmosphere. Should controversial topics be banned to prevent this?

Your online brand needs to be consistent. If your brand identity and brand perception are not close, you do not have a successful brand strategy. It is also important to be aware that community elements of your site affect your brand image.