It does not require any special plugs, Java Applets or DLL to be installed on the server. Utility is completely web-based, so the end users don't need to download any plug-in application to chat directly with staff.

Creative Professionals around the Globe have now realized the value of those rich media assets stored in vaults, and on a myriad of hard drives. This article talks about the trend toward hosted digital asset management solutions, and introduces MAVRIC Media Inc., a newly launched service from industry veterans.

Is Web 2.0 the new Internet or just bells and whistles?